Biscoitos Crumbl + Conheça os seus Limões
"Be a Smart Cookie, Know Your Lemons" was the slogan of our partnership with the legendary US cookie company Crumbl the first week of October. The result? Educating over 1.5 million people during the week, and raising over $72,000 for the Know Your Lemons Foundation’s early detection initiatives.
During the first week of October, Crumbl’s 270+ stores across the US showed the 12 signs of breast cancer image on in-store screens and posters, and on social media. Customers were invited to download the Know Your Lemons app, and donate to the charity via their cookie order screens and at the counter.
Sawyer Hemsley, COO and Founder of Crumbl Cookies, said about the partnership, “Joining forces with the Know Your Lemons Foundation for Breast Cancer Awareness Month was an incredibly meaningful partnership for our employees and company as a whole. We are elated with the amount of donations from our company and its customers in addition to the number of people educated by the Know Your Lemons Foundation. We hope these efforts save lives and raise awareness around this important and urgent issue.”
Fundadores de Crumbl Cookies (extrema esquerda & direita) & Fundador de Know Your Lemons© Foundation (centro) posando com Crumbl Cookies.
Fundador da Fundação Know Your Lemons© (centro) e equipa na sede da Crumbl Cookie Cookie.
In true Crumbl style, and to go along with the theme of Breast Cancer Awareness Month, four pink cookies were created for that week, which were a huge hit amongst the customers. One of them wrote on instagram, “Who knew the most informative post I’ve ever seen about breast cancer would be from a cookie shop. I learned something completely new about what to look for today. Thank you so much Crumbl Cookies!”
Reacções das redes sociais ao lançamento da parceria Crumbl Cookies & Know Your Lemons!
Reacções das redes sociais ao lançamento da parceria Crumbl Cookies & Know Your Lemons!
Crumbl fez um grande anúncio do evento de angariação de fundos nos seus canais de comunicação social que foi bem recebido pelos seus seguidores e ajudou a ganhar muita atenção para o trabalho de salvamento de vidas da instituição de caridade. Durante a semana, Crumbl também entrou em directo no instagram com Corrine Ellsworth-Beaumont, CEO e Fundadora da Fundação Know Your Lemons, para falar sobre o trabalho da instituição de caridade e como os seguidores de Crumbl se podem envolver descarregando o aplicativo para serem educados sobre a saúde da mama e depois doando para ajudar a educar outras pessoas em todo o mundo.
Muitos clientes foram às redes sociais para mostrar o seu apoio à parceria de detecção precoce da Know Your Lemons© & Crumbl.
Corrine disse: "Crumbl e os seus generosos clientes fizeram verdadeiramente a diferença na sua corrida de biscoitos! A Fundação Know Your Lemons será capaz de educar muitas mulheres com estes fundos importantes e os clientes de educação que receberam durante a sua visita podem capacitá-las para serem também mais proactivas sobre a sua saúde mamária".
Jason McGowan, Crumbl CEO and co-founder, said about the partnership: “We know that many individuals and families have suffered the heartbreaking effects of breast cancer and we are excited to do our part to support early detection in the communities we serve. Know Your Lemons is an innovative charity that helps educate in a creative and accessible way that’s saving lives. We are incredibly proud to partner with them.”
Também pode juntar-se a nós no desafio #Know12Give12 descarregando o aplicativo Know Your Lemons e sendo educado sobre o 12 sinais de cancro da mama, e depois doar 12 dólares à nossa instituição de caridade para nos ajudar na nossa missão de educar o mundo sobre a detecção precoce do cancro da mama .